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In 1956, Westinghouse made a splash with its commercials on CBS, commissioning no fewer than 28 ensembles for spokeswoman Betty Furness. The tab for such extravagance? A jaw-dropping
$3,ooo.oo!
Here Betty models a very up-to-date racing stripe sheath.
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She's insouciant in a flowered crinoline...
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Sophisticated in a ribbon-decorated frock with strappy sandals...
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And even more so in a dress I would think more apt for cocktails than prime-time commercials.
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Even she, though, looks a tad uncertain about an afternoon number that features stripes made of polka dots. Somehow that's just not right.
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This boat-necked number is a definite improvement. Isn't she beaming?
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Betty had a good run showing off all things Westinghouse, from 1948 to 1960. Here she is a few years earlier than above, in wardrobe that clearly doesn't run to four figures. You can catch still more of her Fashions of 1956
here.
YAY!!!
ReplyDeleteIs this a collection of paper dolls, or did Betty get her smile out of a glass?
ReplyDeleteMuscato!
ReplyDeleteYou've resurrected Telegance!!
Now, now, RJ - no-Betty dissing in these parts - not Furness, nor White, nor Comden, nor even Ford.
ReplyDeleteThat said, her posing does lack a certain variety...
Quite ironically for a Westinghouse spokeswoman, Miss Furness metamorphosed, many moons ago, when I was still an unjaded man about town in New York, into a consumer affairs reporter for NBC's nightly news program, Live at Five, the one still anchored by Chuck Scarborough and Sue Simmons.
ReplyDelete