As is now legend, when the work premiered in Paris, a riot nearly capsized the proceedings (although there was cheering and bows all around at the finale), and the resulting furor made the piece a byword for the adventurous avant garde. How much of that was canny marketing by M. Diaghilev remains unclear, but I am quite certain he knew his way around a claque and would have had no hesitation in deploying one to good effect.
At one point someone told me I bore a strong resemblance to Diaghilev, and while based on some photographs that may be the most equivocal of compliments, I wouldn't mind looking half so soigné as he does here...