I was initially enchanted with a women's accessories shop called Dilemma; I then noticed that the real dilemma in this neighborhood is that no one has apparently cottoned on to the drug reference at the center of the O'Neill Jeans shop sign. In 1853, Mr. Levi Strauss did indeed open an emporium in San Francisco; how the O'Neills became involved (and what role cannabis and/or Rastafarianism played) is shrouded in mystery...
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